Next, for... years, I divided every day into two:
My day job
, as a Sales Executive, was based on personality and spontaneity.
After hours
(6pm to midnight... and, regularly, overnight [midnight until 8am]...
and all day+night every weekend):
I was a student (college night classes), self-educated (hands-on experience), employee and contract worker, creating:
All above labelled me digital and mechanical Michael.
... while my day job included coordinating, managing complete MultiMedia projects from conception to completion
... from the design studio (copywriting, photography, pagination etc.)
... to pre-press, then the factory floor, to the customer's door
... to distribution logistics to the consumer... while working with Advertising Agencies, Marketing Businesses and a variety of specialists.
I became the MultiMedia expert of experts
.